After 2 years I have a new template. The old template was but ugly, contained pointless functions like dynamically changing look & feel to ensure that no matter what option was chosen, everything was always broken. Other, necessary functions like contact information it hid deep within the code, never to be seen by mere humans. I've watched my readership dwindle from thousands a day to a few dozen, as presumably they escaped to more sanely-coded pastures. I had come to accept all of this until today, when I found myself extending some custom rich snippets. Over the years, you see, I've been fighting something of a crazed Google war with a dermatologist from California. A dermatologist who by happenstance is named Joshua Wieder. For some time a detente had been reached, the good doctor opting for the more formal Joshua while I controlled the top results for the more casual Josh. Then, a year passed in which I was focused on actual work. My domain name lapsed and was claimed